Available for new projects

AI-native products,
designed and shipped
in weeks.

An AI UX and automation studio for founders and teams who need real interfaces and working systems, delivered fast.

Direct collaboration· Interfaces that ship· Design systems that scale· AI workflows that work· Code delivered, not just mocked up· Figma to production in weeks· Direct collaboration· Interfaces that ship· Design systems that scale· AI workflows that work· Code delivered, not just mocked up· Figma to production in weeks·
Services

Four ways to
work together

From a one-week audit to a fully delivered build. Each tier is scoped, priced, and designed to move fast — with the quality that comes from an industrial design foundation and AI-accelerated execution.

01
UX Audit + Direction

A deep look at what's broken and a clear direction for fixing it. You walk away with an annotated deck, a 30-min call, and a concrete action list — in about a week.

02
Design Direction System

Full design system — color, type, spacing, components — plus high-fidelity Figma mockups ready to hand off or build from. No code, all the foundation.

03
AI-Accelerated Build

The full thing — design system, mockups, and production-ready code — in 2–3 weeks. AI-native UX patterns, micro-animations, and code you can actually ship.

04
Ongoing UX Partner

A retained senior design voice — 4 deliverables a month, a monthly strategy call, priority scheduling. For teams iterating continuously on a live product.

Previously shipped work at
GE Appliances
SMARTH Q
Flavorly
Art Corner
UNIV. OF MICHIGAN
DXRacer
Selected Work

Built and
shipped

CONVECT MICROWAVE 375° FAHRENHEIT 24:00 PRESET Bake Roast Broil Preheating ~4 min remaining
Live in production
GE Appliances · Embedded UI
Advantium Oven Interface
Production touchscreen UI for GE's flagship speed-cook oven
View →
smartHQ Control FLAVORLY AI Recipe Herb Chicken Send to oven Save recipe
Mobile + AI
GE Appliances · Mobile App
smartHQ + Flavorly AI
Connected appliance app + AI recipe system
View →
MONTHLY REVENUE $24.8k NEW STUDENTS +34%
Growth + Digital
Art Corner Studio · Ann Arbor
Growth & Digital Transformation
Website, digital ops, and growth systems for a local art studio
View →

Transparent, fixed-scope pricing. Starts at $2,500. No surprise overruns.

See full pricing breakdown
How We Think

From messy
inputs to clean outputs.

Every engagement starts with mapping what's actually broken — then designing what intelligent looks like. Three real patterns, solved.

Appliance UX flows Product
AI recipe integration AI Systems
Studio growth ops Automation
two percent / system sketch
Before
AI layer
After
The Maker
PHOTO COMING SOON
Timothy Yue Li
Founder · two percent
Who's behind it

One person.
Unreasonably focused.

I'm Tim — an industrial designer from RISD who ended up building AI-native digital products. My background is in physical systems: how objects communicate, how people interact under pressure, how form creates trust. That foundation shapes everything I design on screen.

I've shipped a touchscreen UI that lives inside GE's Advantium oven, a connected appliance app used by thousands, and an AI recipe system that talks directly to the hardware. Now I apply that same rigor — plus AI-accelerated execution — to help founders and operators ship interfaces that actually work.

No account managers. No handoffs. Just direct work with the person who's thinking about your problem.

RISD — Industrial Design
Foundation in physical systems, human interaction, and form
GE Appliances — Advantium, smartHQ, Flavorly
Production-shipped hardware + software interfaces
University of Michigan — UI Research
Interactive lab research and interface systems
Work with me
Let's work together

Ready to ship something
that actually works?